By Amy Koerber,Thomas W. Benson
Whereas the word "breast or bottle" may as soon as have implied a decision among relative equals, human milk is now believed to own targeted health-promoting characteristics. even though it is tempting to view this revision in clinical pondering as completely the results of medical growth, Koerber argues progress-based interpretation is incomplete. Epidemiologic proof demonstrating the overall healthiness advantages of human milk has grown in recent times, however the tale of why those varieties of facts have dramatically elevated in fresh a long time, Koerber finds, is a story of the devoted members, coalitions, and companies engaged in relentless rhetorical efforts to enhance our clinical factors and cultural appreciation of human milk, lactation, and breastfeeding within the context of a old tendency to devalue those relatively woman facets of the human physique. Koerber demonstrates that the rhetoric used to advertise breastfeeding at a given time and cultural second not just displays a preexisting truth but in addition shapes the infant-feeding event for brand new mothers.
Koerber's claims are grounded in broad rhetorical examine together with textual research, archival examine, and interviews with key stakeholders within the breastfeeding controversy. Her strategy deals an important counterpoint to different feminist analyses of the shift towards probreastfeeding medical discourse and offers a revealing rhetorical case learn within the advanced dating among clinical info and its impression on scientific coverage and practices. The ensuing interdisciplinary examine could be of prepared curiosity to students and scholars of rhetoric, communique, women's experiences, clinical humanities, and public healthiness in addition to scientific practitioners and policymakers.
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Additional info for Breast or Bottle?: Contemporary Controversies in Infant-Feeding Policy and Practice (Studies in Rhetoric/Communication)
Breast or Bottle?: Contemporary Controversies in Infant-Feeding Policy and Practice (Studies in Rhetoric/Communication) by Amy Koerber,Thomas W. Benson