Adaptive Rhetoric: Evolution, Culture, and the Art of - download pdf or read online

By Alex C. Parrish

Rhetorical scholarship has for many years relied completely on tradition to give an explanation for persuasive habit. whereas this concentration allows deep explorations of old situation, it neglects the strong results of biology on rhetorical habit – how bodies and brains support form and constrain rhetorical acts. not just is the cultural version incomplete, however it tacitly endorses the fallacy of human exceptionalism. by means of introducing evolutionary biology into the research of rhetoric, this publication serves as a version of a biocultural paradigm. Being conscious of organic and cultural impacts enables a deeper view of rhetoric, one who knows the ubiquity of persuasive habit in nature. Human and nonhuman animals, or even a few vegetation, convince to outlive - to stay, love, and cooperate. That this huge spectrum of rhetorical habit exists within the animal international demonstrates how a lot we will be able to research from evolutionary biology. by means of incorporating scholarship on animal signaling into the research of rhetoric, the writer explores how verbal exchange has developed, and the way quite a few varied species of animals hire comparable persuasive strategies that allows you to triumph over comparable difficulties. This cross-species examine of rhetoric permits us to track the origins of our personal persuasive behaviors, supplying us with a deeper background of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.

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Rhetorical scholarship has for many years relied exclusively on tradition to give an explanation for persuasive habit. whereas this concentration allows deep explorations of historic situation, it neglects the strong results of biology on rhetorical habit – how bodies and brains aid form and constrain rhetorical acts.

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Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (Routledge Studies in Rhetoric and Communication) by Alex C. Parrish


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